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LEGO Announces Lay-Offs and Digital Strategy

Hypebeast - 5 Sep 2017 20:58
LEGO has announced that it intends to lay off 1,400 people and follow the trend of other companies by going digital. The news comes as the brand reported its first fall in sales in more than a decade. Despite the company's partnerships with the Star Wars, Harry Potter, and Minecraft brands, it expects sales for its physical bricks to continue downward. "We will find more opportunities to engage with kids and parents, including innovative ways to blend physical building and digital experiences, s...
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